The Betting Professionals


Updated on June 19th 2021, 6:56:11 pm

The Positive and Negative Effects of Sports Betting on Sports

The impact that the sport betting industry has on sports games highlights both positive and negative parts, which we will discuss further.

Sport is actually a competition between people or teams that agree to compete according to the same rules. Not knowing who will win is an essential part of the sport's attraction, which separates it from art and other entertainment.


The impact that the sport betting industry has on sports games highlights both positive and negative parts, which we will discuss further.


First of all, sports betting has attracted more and more people, some already fans of sports teams, others who later became fans, although initially they were attracted by the opportunity for financial winnings.


So, we can say that one of the effects of the betting industry is to increase the number of spectators of various sports matches.

Sports betting involves not only a passion for sports, but also a high level of knowledge designed to tip the scales in favour of the gambler.


The world of sports betting does not focus exclusively on luck. The advantage of betting on matches and other sports matches is that the bettor has a say, if he is familiar with the sport he is betting on.

Also, another effect of sports betting in recent times refers to the massive exposure that has come from sports sponsorship agreements. This is part of a major effort to link sports betting to large companies that sponsor various teams. They see the global popularity of the sport, as well as the money that comes from the live broadcast and want some of the action. Thus, we see commercials and various types of sponsorships during sports matches, stadiums, T-shirts and live broadcasts.

Gambling thus opens the door to a completely new source of sponsorship income, the one coming from the big sports betting companies. Therefore, there are many teams whose players wear sports equipment with the names of sports betting sites.


The growing presence of betting advertising during live broadcasts of sports matches is perhaps the most visible aspect of sports betting.

Sports betting advertising is fully incorporated into the match and its promotional materials. This highlights the connection between sports fans and bets related to favourite teams, being very difficult for a sports fan to avoid betting when everything around him urges him to do so.


As positive effects of this industry on sports we can list the increase in the number of fans and spectators, the improvement of the image of sports teams and the publicity around them, the appearance of more and more sports sponsorships, and last but not least the increase of sports clubs due both the increase in the number of spectators watching each match [6].

But this industry also has a number of negative aspects that affect the integrity of sports.


If the result is determined in advance, the integrity of the sport is lost and with it much of its meaning and appeal to fans.


Therefore, one of the negative aspects refers to fixing the matches which is a major threat to the sport.

There are two different reasons for fixing the match, both with ancient origins. First of all, sport can be fixed for sporting reasons: various opportunities offered to encourage a person or a team to lose a certain match. Second, people might try to make money through gambling in a match in which they know the outcome before it takes place because they have established the outcome.


Many people believe that the advent of sports gambling has increased the risk of fixing matches for financial gain. The huge scale of the global gambling industry (legal and illegal) is attractive to organized crime, and the range of types of bets available can increase the value of inside information. Globalization also plays an important role - criminals who want to establish matches can connect and meet athletes, coaches and officials from around the world.


The very nature of corruption in sports betting involves a number of sports participants (athletes and officials, but also administrators), highly mobile corrupt, operating across various sports and national borders and betting on both legal and illegal markets.


With the advent of sports betting, clubs have developed a new method of corruption. It focuses primarily on winning money in the betting markets, but this time causing its own team to lose - which is easier than convincing another team to lose - and thus betting large sums of money on its own defeat.


This method is sometimes used by clubs that are in financial difficulty and / or have to enter competitions or matches of very little sporting importance.


Two factors favour this type of behaviour on the part of some clubs: on the one hand, especially the difficult financial situation in some sports environments, on the other hand, the organizational system of the clubs. In fact, corruption has always been closely linked to gambling.


ThankstotheexpansionoftheInternet and the increase in the total volume of bets, operators have been able to offer new types of bets and other innovations that have them contributed to the attractiveness of bets and their growth.

The Internet has also allowed the development of "live betting", in other words the ability to bet during a match. Players can watch a match live on the Internet and bet online in real time, depending on how the match unfolds. Betting operators use "betting sets", which simultaneously track the match and bets on it and change the odds according to the events during the event.


The sports movement is essential for maintaining the integrity and honesty of the sport in various competitions.

Fixing the match is only possible if at least one of these parties plays an active role.


Combating the manipulation of sporting events, whether or not such manipulation is related to betting, is primarily a matter of ethics and values for the world of sport. The manipulation of a result or any other secondary aspect of a game is the antithesis of sports values. Therefore, public and private sector stakeholders need to work together to combat this threat, sometimes in different legal and sports jurisdictions, while often being limited by limited resources and restrictions on the ability to share information.